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KELLY LUU

Parmalat Logo.jpg

*Confidential information has been omitted

Digital Playbook

Auditing Parmalat's Digital Presence

Problem

Parmalat's current digital strategy has low growth, low engagement, and poor/mixed SEO results.

Solution

Analyze Parmalat's 

current target market, digital content, message strategy, reputation management, competitors, and SEO across social media platforms and websites.

Based on these key performance indicators, we provided actionable insights.

Result

We outlined a plan for an impactful social media campaign that addressed their audience's pain points, highlighted key benefits, and emphasized differentiators. The plan included platform selection, content creation, campaign development, and a content calendar, all aligned with Parmalat’s brand message and visual guidelines.

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