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KELLY LUU

*Confidential information has been omitted
Digital Playbook
Auditing Parmalat's Digital Presence
Problem
Parmalat's current digital strategy has low growth, low engagement, and poor/mixed SEO results.
Solution
Analyze Parmalat's
current target market, digital content, message strategy, reputation management, competitors, and SEO across social media platforms and websites.
Based on these key performance indicators, we provided actionable insights.
Result
We outlined a plan for an impactful social media campaign that addressed their audience's pain points, highlighted key benefits, and emphasized differentiators. The plan included platform selection, content creation, campaign development, and a content calendar, all aligned with Parmalat’s brand message and visual guidelines.
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