KELLY LUU


Products designed for you.
Liminal is a nicotine cessation device and AI-assisted app that tracks nicotine consumption habits and provides actionable next steps for the user on their quitting journey.
With built-in elements of cognitive behavioral therapy, accountability measures, and community support, Liminal’s mission is to assist those addicted to vaping and nicotine to finally break their addiction cycle for good.
Brand Kit
Website
Problem
Liminal uses novel technology - consumers have little to no awareness in the introduction phase of our product
Solution
A/B Testing: Conduct surveys with over 50 participants to analyze nicotine consumption habits and preferences related to UI/UX, packaging, and user guide
Result
Actionable insights for product development, marketing strategies, and consumer education
Our design is easily digestible and drives more traffic to our product