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KELLY LUU

Products designed for you.

Liminal is a nicotine cessation device and AI-assisted app that tracks nicotine consumption habits and provides actionable next steps for the user on their quitting journey.

 

With built-in elements of cognitive behavioral therapy, accountability measures, and community support, Liminal’s mission is to assist those addicted to vaping and nicotine to finally break their addiction cycle for good. 

Brand Kit

Colors, Logo, & Typography

Website

Liminal's home: a responsive website packed with CTA's &  FAQ's

Packaging

How do you educate consumers on a novel product entering the market in a single glance?

Experience

Merchandise

Stationary, Business Cards, Signage, T-Shirts, Sweaters, & Hats

Browse

Brand Identity Design

Brand Kit

Website

Liminal Website.jpg

Problem

Liminal uses novel technology - consumers have little to no awareness in the introduction phase of our product

Solution

A/B Testing: Conduct surveys with over 50 participants to analyze nicotine consumption habits and preferences related to UI/UX, packaging, and user guide

Result

Actionable insights for product development, marketing strategies, and consumer education

Our design is easily digestible and drives more traffic to our product

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